Page 182 - ΝΑΥΤΙΚΑ ΧΡΟΝΙΚΑ - ΟΚΤΩΒΡΙΟΣ 2024

TOURISM

€6.92 billion a decline in July. Greece led this trend,
recording a 9.8% annual drop.
However, in recent months, Greece’s
Greece’s tourism Airbnb market has experienced impres-
sive growth. In fact, in June it was among
the top ten countries with the strongest
revenue in the increase in demand. Therefore, July’s
drop is attributed to an increase in sup-
first half of 2024 ply, meaning that the number of available
accommodations increased so much that
demand was not sufficient to meet it.
At the same time, the number of overnight
stays must also be taken into account; it
is possible that the number of accommo-
dation units did not increase drastically
but that the average number of days that
each traveller visited Greece decreased.

THE HOTEL INDUSTRY LOOKS TO
THE FUTURE WITH OPTIMISM
The occupancy rate in Greek hotels may
no longer reach 100% in August, but the
country’s tourist season remains unde-
niably positive. According to a recent
statement by Michalis Vamiedakis, Pres-
ident and CEO of ALLSUN HOTELS and
differed from those favoured by the Development Consultant at DANAOS
overall traveller demographic. This year’s TRAVEL, hotel occupancy in August has
top island destinations for Greeks on 15 seen a 10-15% drop compared to last year.
August were Tinos, Aegina, Naxos, Syros, This decline is attributed to the fact that
Paros, Crete, Andros, Corfu, Mykonos, and international visitors are now staying for
Kythnos. shorter periods, reducing their stays from
In a broader context, the most popu- 15 to 7 days and, in some cases, even to
lar destinations for the entire summer 6 or 3 days.
period showed little change compared Additionally, Greece faces the challenge
to those during 15 August. More specif- of inadequate infrastructure at some of
ically, Paros, Mykonos, Santorini, Naxos, its airports. For example, the airports in
Tinos, Aegina, Syros, Milos, Heraklion, Heraklion and Santorini cannot accom-
and Ios ranked at the top. Notably, Tinos modate more flight slots, despite strong
emerged as the most preferred destina- demand from abroad.
tion among Greek travellers, with 78% of Nevertheless, Greece remains a safe and
bookings coming from within the country. popular destination, and there is no con-
On the other hand, Santorini was the most cern about tourist arrivals.
popular choice for foreign visitors, with
an impressive 80% of bookings coming
from abroad.
At the same time, Greek travellers are also
exploring ferry routes to international des-
tinations. They have discovered new and
exciting locations, with Helsinki, Tallinn,
Bodrum, Bari, Sarandë, and Brindisi stand-
ing out as the most popular choices.
IS AIRBNB LOSING ITS APPEAL?
After 20 consecutive months of growth,
the average daily rental rate (ADR) of Source: Bank of Greece, INSETE, Ferryhopper,
Airbnb accommodations in Europe saw Ferryscanner, AMNA, AirDNA

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