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In a rapidly changing market, the case for digital optimisation gets stronger daily. In the past year alone, we have seen supply chain shocks in the Black Sea, the Red Sea, and the Panama Canal, new carbon pricing regulations, and an increase in the incidence of machinery damage on an ageing fleet. While there can be no panacea for such a complex web of factors, there is little doubt that digital solutions can be deployed to minimise the impact of each.At Accelleron, we go further. We believe that an integrated digital approach not only reduces the cost of supply disruption, vessel downtime, and emissions regulation but also allows operators to develop strategies to actually thrive in these challenging conditions.That is the rationale behind our most recent digital acquisition of True North Marine in 2023. Combining Accelleron%u2019s engine, hull and propeller, and emissions optimisation capabilities with True North Marine%u2019s voyage optimisation expertise gives us a uniquely powerful digital solution that does far more than just improve operational efficiency. By adding consultancy based on our combined domain knowledge in seafaring, technical, and commercial operations, we deliver actionable insights that address shipping companies%u2019 strategic goals.The building blocks of efficiencyThere are several important steps to implementing an integrated digital strategy, but the starting point is understanding the real performance of your vessels right now. In a scenario Sustainable maritime business begins with digital optimisationFrom keeping vessels running optimally to reducing carbon costs and safeguarding supply chains, an integrated approach to digital optimisation can deliver significant benefits to ship operators, writes Cristian Corotto, President of Accelleron's Digital Division.Digitalisationby Cristian Corotto,President of Accelleron's Digital Division222 NX